As a new brand in Seoul, Tiger needed a positioning that young Seoul-lites could relate to.
They did this by throwing a bash like no other. One that brought Seoul-lites together, reminding them individual raw energy can collectively make one deafening roar.
There’s a tiger in all of us
It comes alive when we are fearless
It’s awakened when we’re pursuing passion
It’s the look in our eyes when we go after greatness
But the real power is when tigers gather
That’s when the amazing happens
To bring home the concept of ‘there’s a Tiger in all of us’, an illuminated tiger avatar is formed before one’s eyes as they enter the venue. The tiger then follows them through the space. This video shows a prototype of that concept.
This event trailer was created from existing TVC assets shot by Dorian & Daniel.
Created at Arcade Singapore. Words by me.