Senior conceptual creative & copywriter
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Singapore Children's Society: Book Bullies

Activation, Concept, Print

Winning entry, MediaCorp Young Creatives Competition 2015.

Cyberbullying is a complicated problem. It’s especially delicate when one child is unknowingly bullying another child.

To explain this problem to a child in the simplest way possible, the solution had to be one that even a young child could grasp. This was our response.

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