My friend Gale and I. I’m on the right.
Hi, I'm Shi-Ying
I was just 18 when I got my first role in advertising as an intern to a TV Producer. I was instantly drawn to the energy of an ad agency and knew I wanted to work in one.
It’s been 12 years since that first role. I’ve since worked in many agencies, braved through many late nights and early mornings, met numerous ‘advertising types’, attended (or crashed) too many agency parties, had career envy over the awards I wish I had won, braved through two Portfolio Nights and one trip to Cannes…
Everything I’ve learnt can be summed up in a line –
What's the big idea?